The Blackmagic Focus Demand is a game-changer for professional camera operators who demand precision, speed, and comfort. Designed exclusively for the Blackmagic Studio Camera lineup, it gives you seamless, fingertip control over your lens focus — all without ever touching the lens barrel. Mounted directly to your tripod’s pan handle, the Focus Demand puts focus control exactly where you need it. With its smooth, tactile dial, you can pull focus like a pro — achieving cinematic precision, whether you’re capturing live broadcasts, talk shows, or creative productions. Every movement feels responsive, natural, and accurate, allowing you to nail critical focus points with total confidence.The control wheel is crafted for comfort and performance. Its large, textured grip gives you complete handling confidence, even during fast-paced shots. The three customizable buttons can be assigned to key camera functions, letting you adjust settings or trigger features instantly without taking your eyes off the action.